龙王捕鱼

华侨城联手B站“破圈” “融媒体+”赋能文旅新营销

文章来源:华侨城集团有限公司   发布时间:2020-09-10

龙王捕鱼JINNIANSHUQI,YICHANGGUANYU“XIARIBUZHAIXUANYAN”DESHIPINCHUANGZUOSHENGHUIYI“ZHONGGUOZUIJUYINGXIANGLIDENIANQINGRENWENHUASHEQUHESHIPINPINGTAI”BILIBILI(YIXIAJIANCHENGBZHAN)WEIWUTAI,HUANLESHANGYAN,WEIGUANGDAWANGYOUTIGONGLEDUOYUANHUADESHIJIAO,QUBUZHUOMEIHAOSHENGHUOZHONGDEHUANLESHIGUANG、QUFAXIANYIGECHONGMANHUOLIDEZHONGGUO。

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聚焦消费者归属,精准传递品牌价值与个性

龙王捕鱼YANJIUSHUJUXIANSHI,HULIANWANGYIJINGCHENGWEIWOGUOLVYOUXIAOFEIZHEXINGCHENGLVYOUJUECEDEZUIDATUJING。2020NIANSHOUYIQINGDEYINGXIANG,XIAOFEIZHEXIAOFEIXIGUANJINYIBUXIANGXIANSHANGZHUANYI、LVYOUJUECEXIANSHANGHUABIZHONGJINYIBUZENGDA。TONGSHI,《2019GUOMINLVYOUXIAOFEIBAOGAO》XIANSHI,90HOUYICHAOYUE80HOUCHENGWEILVYOUXIAOFEIDEJUEDUIZHULI。ZUOWEIHULIANWANGYUANZHUMIN,90HOUZAIXIAOFEIXIGUAN、SHENGHUOFANGSHI、ZHIYEXUANZENAIZHIGEXINGTAIDUFANGMIANGENGJUBEIXIANZHUDEHULIANWANGSHIDAITEZHENG。

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探索“融媒体+”,打造多元共生沟通平台

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龙王捕鱼CHUCIZHIWAI,HUAQIAOCHENGHAITONGGUO“RONGMEITI+JINGQU/SHEQU”“RONGMEITI+IP”“RONGMEITI+YINGSHIZONGYI”DENGZHUDUOMOSHI,BUDUANTISHENGQIXIAWENHUAHELVYOUPINPAIDEYINGXIANGLI,ZENGJINYUXIAOFEIZHE、HEZUOHUOBANDENGLIYIXIANGGUANFANGDELINIANHUTONGHEJIAZHIRENTONG。JINNIAN6YUEJUBANDEDIWUJIEOCTFENGHUANGHUAJIANIANHUA,ZHENGSHIHUAQIAOCHENGCHONGFENLIYONGRONGMEITISHENGTAIGOUTONGLIHERONGHELI,DAPOTESHUSHIQIDEKONGJIANXIANZHI,YUSHEHUIGEJIEBAOKUOGONGZHONG、MEITI、YIJIANLINGXIU、SHEHUIZUZHIDENGSHIXIANHUDONGYUJIAOLIUDEYIGECHUANGXINSHIJIAN。HUODONGQIJIAN,HUAQIAOCHENGTONGGUOGUANFANGDOUYINPINGTAIDE“24XIAOSHIBUJIANDUANMANZHIBO”HEBZHANDEZIRANYINLEHUILive、OCT TalkLINJIANSHIWENLUNTANHUODONG,RANGGONGZHONGNENGGOUSHIKEGANSHOUDAOZIRANDEPEIBANYUYISHUDELIAOYU,YIJI“OCTFENGHUANGHUAJIANIANHUA”DEPINPAIWENDU。

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龙王捕鱼YIHULIANWANGWEIDAIBIAODEXINYIDAISHUZIJISHUZHENGSHENKEDIYINGXIANGRENMENSHENGHUODEFANGFANGMIANMIAN,YEFUYULEWENHUAHELVYOUCHANYECHUANGXINFAZHANGENGDUODEXIANGXIANGKONGJIAN。YI“XIARIBUZHAIXUANYAN”BZHANZHAOJILINGWEIQIDIAN,ZAIJIEXIAQUDEHUANLE“SHI”JIEZHUANXIANGXINGDONGZHONG,HUAQIAOCHENGHAIJIANGJIXUYONGHUORONGMEITISHENGTAI,RANGHUAQIAOCHENGWENHUALVYOUJIE“HUANLEZAIYIQI”DEPINPAIJIAZHIZHUZHANGGENGSHENRURENXIN。

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